Custom Bikes at Cyclefit - Twelve Years in Twelve Lines
Back in 2002 we were the first and therefore only company viewing bikes through the tight prism of fit. This inevitably meant that 95% of the bikes that we built were full custom where the frame was designed by us in-house and then made in the USA generally by Serotta. The primary driver was that almost all big bike companies in the world utilised geometry platforms that compromised the performance, comfort or efficiency of a new generation recreational racers. How could they have got it so wrong?
